Our Philosophy

… respect the needs of our children!

Everyday life can be so easy!

Advertisements often distract us from listening to our instincts.
There are many products available that don’t really accommodate the needs of our children and that rather complicate motherhood than make it easier.

Our everyday life could be so much easier, if only we would listen to our children’s needs and support their sense of basic trust.

As a mother myself, I originally was looking for alternatives that would support me to listen to my own instincts and that would satisfy my kids wants.

I offer you selected products that are ‘babygerecht’ (appropriate for babies) and often also cheaper in comparison to other commercially available products. Think about helping your child to find its own independent way.

… a child wants to be carried

Carrying is one of the basic needs of a human being. Physical contact and being close to somebody supports and assists childlike senses ideally. By the way it even optimises the development of the hips. Carrying not only offers advantages for the babies, who apparently scream less and sleep better, but also to the carrying person oneself: your hands are free while your baby is with you.

However: Anatomical correct baby carriers are scarce at conventional baby accessory stores.

We have a wide range of worldwide imported recommendable baby carriers und accessories. Our experience over the years from carrying counselling and our close cooperation with manufacturers already has led to innovative improvements. Because … carrying is our passion – just ask us.

There are plenty of possibilities to cloth yourself and your child appropriately if you want to carry or breastfeed your baby.

Our range of products includes nursing bras, nursing- and carrying cloths that are suitable for everyday use and lots of other products that proved themselves in everyday interactions with a child. We don’t only offer house slippers for ‘carpet crawlers’ that support a healthy development of the feed or organic underwear for baby’s soft skin, but also many useful products for on the road or at home to ease everyday life in a natural, ecological and - ultimately – low priced way.

… using cloth diapers

Modern cloth diaper systems are an alternative to conventional disposable diapers. They not only save a considerable amount of money but also valuable resources. This is especially the case when you need some of our ecological detergents that do not pollute our sewage and that are gentle to delicate baby skin.
 
Additionally: You avoid a lot of diaper waste and therefore you help the environment.

By the way, cloth diapers even better support the correct hip development.

No diapers at all. You don't think this could work? Of course, it will!

Due to raising demand of a lot of parents we offer a growing assortment of diaper-free products. Experiences of these parents, as well as our own ones helped us to find new product ideas and developments.

Please visit our online-shop because you can’t find our products in a department store. Order everything you need for yourself and your baby from your desk.